With the kids safely settled in school, many mums find themselves with extra time to focus on their own goals and dreams. It’s the perfect opportunity to start or grow a business and transform your ideas into reality.
We asked two local professionals to share their advice on setting your new business up for success.
Build Your Online Presence
Sophie Wyllie, creative director and co-founder at Thomas & Lange, a newly launched creative studio and software development company, emphasises the need for a strong online presence when starting or growing your business.
“Creating a professional website with a clear brand identity that connects with your audience is crucial for any business,” Sophie said.
Here are Sophie’s tips for building your new brand online:
- Choose the right platform: Start with user-friendly options like Squarespace or Wix, or consider WordPress for long-term scalability.
- Focus on essentials: Create key pages like Home, About, Services and Contact to get started.
- Prioritise clarity: Communicate who you are, what you offer and why customers should choose you.
- Optimise for mobile: Ensure your website looks great on all devices.
- Invest in visuals: Tools like Canva can help you create on-brand visuals, while professionals can offer polished results when you’re ready to invest.
While branding and establishing a clear, recognisable online presence are essential parts of the process, building connections is just as crucial – not only for sales but also for support and accountability.
Lou Feltham Smith, Australia’s head leader for Mums in Business International, highlights the value of networking when starting or growing a business.
“Networking is often underrated and many think it’s all about sales,” Lou said. “Sales are a natural byproduct, but the real value lies in building connections and nurturing relationships. When people know, like and trust you, opportunities will find you.”
Mums in Business International hosts child-friendly networking events during school hours, providing a welcoming space for women to connect, collaborate and thrive. Whether you’re brainstorming a new idea or scaling an existing business, this community offers invaluable support.
Starting or expanding a business can feel overwhelming especially if you’re working in the limitation of school hours, but with the right connections and a professional online presence, you’ll be well on your way to success.
Find out more…
Thomas & Lange work with businesses of all sizes and stages to uplevel their branding and create an online experience that creates an impact. Visit their website here.
Connect with local mums and grow your network through supportive business events and opportunities:
Morayfield group:
- Networking leader: Jo Denning
- Mums In Business Int. Networking Morayfield
Moreton Bay group:
- Networking leader: Lou Feltham Smith
- Mums In Business Int. Networking Moreton Bay
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